Truth in Advertising was a historical phenomenon
Put up June 30, 1982, at the corner of Cedar and Center Streets in Santa Cruz. Appeared on the front page of the Santa Cruz Sentinel on July 7, and was covered over on July 9, after being up for 9 days.
In December 2002, President George W. Bush said the U.S. would use “overwhelming force”, including nuclear weapons, if chemical or biological weapons were used against America.
How Was It Done?
Truth in Advertising was a historical phenomenon

TIA captured the imagination of Santa Cruz residents for five years, from 1980 to 1985. The perpetrators were never caught and never identified. TIA became a phenomenon because it remained a real mystery. Because of newspaper publicity, Santa Cruz residents knew that “TIA” meant Truth in Advertising. Their work even made the front page of the Los Angeles Times (see panel 3).

number 6
Santa Cruz Sentinel front page, July 7, 1982
Santa Cruz Sentinel front page Sentinel photo of Crazy billboard