The work of TIA was not a midnight scrawl, an indecipherable graffiti to be ignored. The billboards were carefully planned and executed by collaborating “artists” and a supporting cast of lookouts. The artwork itself may have been just text, but the art was in the message, and the daring act itself. Most alterations had an open air run of several weeks, fairly typical of art displays. TIA artists gained fame, even as they had to remain anonymous.
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