Bob Stayton started TIA when he devised a method to alter billboards cleanly. His inspiration was the work of another unknown Santa Cruz artist, who neatly changed an Air Force billboard to read “Air Farce”. He was impressed. When a Coors billboard appeared in his own neighborhood, Stayton decided to take action. Earlier, Stayton and his housemates had lived in Colorado, and knew of the Coors family’s suppression of unions and support of right wing causes. To them, the billboard was just begging for a response (see panel 1).
“Given Stayton’s compelling and
reader-friendly narrative, that would be reason enough to praise Power
Shift. But there is so much more; namely understanding ourselves, our
story, and civilization itself as defined by energy. While good energy
policy is critical, even it now depends on this kind of collective
self-understanding and sweeping insight. I cannot recommend this volume
strongly enough as our guide to a durable future.”
— LARRY RASMUSSEN, Reinhold Niebuhr Professor Emeritus of Social Ethics,
Union Theological Seminary
