Click the Swap button to switch the positions of the before and after photos.
Truth in Advertising (also known as TIA) was a clandestine network of people who altered billboards to convey social and political messages. The network operated in the City of Santa Cruz, California, from 1980 to 1985. The feature that distinguished TIA work from other billboard vandalism was the amazing precision of the alterations. Each billboard appeared to be a regular billboard until you read the message.
These photographs are of actual altered billboards that appeared on Santa Cruz streets. The photographs have been adjusted for brightness, contrast, and parallax to improve the presentation quality, but the content has not been altered.
“Solar is surging all of a sudden, and if you read this comprehensive book you’ll understand why!”
— BILL McKIBBEN
“An energy book that is a pleasure to read”
— KIRKUS REVIEWS
“…visionary and brilliant”
— NASA RESEARCHER JOE JORDAN